WILL LOWERY
-
Will’s relationships in the golf ecosystem have allowed him the opportunity to create television shows, participate in golf culture panels, host PGA tour events and appear in branded commercials. His knowledge and network are far reaching.
-
Will created his podcast Beyond the Fairway with NBC Sports to talk about golf from a different clubhouse. With a goal to grow representation and shift the perception of the game, his reach continues to expand through his show Home Course Advantage and other media in development under Crosshand Productions.
-
Crosshand Productions focuses on long-term partnerships that embody culture, education and opportunity to create structural impact that redefines what golf looks like.
-
As a champion for youth mentorship, Will partners with a number of organizations to create access and opportunity for the youth they serve. From Steph Curry’s Underrated Golf Tour to Youth on Course to First Tee, Will works to remove barriers to entry for multicultural players.
THE CROSSHANDED GOLFER
Known for his signature cross-handed grip, Will’s reverse swing style and dreadlocks are shattering the perception of what a golfer looks like.
Will combines his golf experience and vast industry network to bring visible equity to golf.
PARTNERS + PROJECTS
-
BEYOND THE FAIRWAY PODCAST
CREATOR + CO-HOST FOR NBC SPORTS
Will Lowery and Doug Smith, go beyond scores and highlights to explore golf culture from a different clubhouse. They interview celebrities, athletes, and golf influencers about their games and the changing landscape of the game and culture. -
UNDERRATED GOLF TOUR
TOUR AMBASSADOR FOR UNDERRATED GOLF
The UNDERRATED Golf Tour identifies 97 of the top boys and girls from underserved communities to compete for the Curry Cup. Our collective goal is to utilize golf as a means to provide equity and access to a world of opportunities. -
HOME COURSE ADVANTAGE SERIES
EP + HOST FOR GOLF PASS
Will Lowery teams up with notable figures in golf to help talented young golfers in underserved communities propel their game forward. Will surprises players with the support, course access, and equipment they need to pursue the next level of the game and build on their skill.