Will brings an underrepresented point-of-view and much needed cultural intelligence to all his partnerships.
Will Lowery is one of the most thought-provoking voices in golf today, using all his relationships and platforms to bring visible equity to golf.
After gaining notoriety as a competitor on The Golf Channel’s series Big Break, he created his podcast Beyond the Fairway to talk about golf from a different clubhouse.
With a goal to grow representation and shift the perception of the game, his reach continues to expand through his docu series Home Course Advantage and other projects in development under Crosshand Productions.
Will founded Crosshand Productions to create opportunities that empower people and brands to grow through golf.
The Crosshand team uses their expertise and network to connect dots and deliver impactful solutions that authentically activate and integrate their partners into the golf ecosystem, broadening awareness and reach to new, diverse audiences.
EXPERIENCE ARCHITECTURE
CULTURE CURATION
ENTERTAINMENT MEDIA
“Growing up in the inner city, it was all about survival. I saw the road many of my friends were going down and chose a different path. Golf and tennis were the social equity that allowed me to do that.”